Mel Peralta did not expect to ever join a billion-dollar retail corporation when he first began working in fashion over a decade ago. That isn't a reflection merely of Peralta's disinterest in corporate culture, but, as the co-founder of streetwear-favorite watch brand FLüD, he didn't expect corporate culture to be interested in him. "If you think about the mid-2000s going right up until before 2010, it felt like streetwear was this cute little thing that these kids were kind of playing with, b...
Mel Peralta did not expect to ever join a billion-dollar retail corporation when he first began working in fashion over a decade ago. That isn't a reflection merely of Peralta's disinterest in corporate culture, but, as the co-founder of streetwear-favorite watch brand FLüD, he didn't expect corporate culture to be interested in him. "If you think about the mid-2000s going right up until before 2010, it felt like streetwear was this cute little thing that these kids were kind of playing with, b...
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